In the Philippines, investment in technology, innovation, and the necessary support are the important needs to achieving successful agricultural transformation.
With the concern to help Filipino farmers, Leads International Corporation (LIC) is trying their very best to educate, to inform, and to encourage every hard working farmer.
Sadly, a lot of farmers are not strong enough to deal with changes that’s why LIC’s president Jofer Malveda has exerted and will continue to exert effort for the farmers to realize what’s their future.
The dedicated president of the company may not know what the future holds, but he knows who and what holds the future for the agriculture industry. Together with his wife, the EVP, Doc Angie Malveda, they are making this country healthier.
LIC broke out in the local scene with the Hiraya Brown Rice, their flagship brand of premium quality rice grains that has been the craze of many who desire a healthier alternative to white rice.
Now, the company continuously serves a diverse clientele and has decided to release a premium alternative called Hiraya Germinated Rice.
This variety of rice grains is a step above the regular brown rice as it includes more health benefits and does not differ from the taste and feel of white rice.
Besides the brown rice variant, it is also offered in two new flavors: Hiraya Dagtum (Black Garlic) and Hiraya Kunig (Turmeric).
As their products continue to grow, the husband and wife are open to getting brand ambassador or celebrity endorser. This strategy will help them reach more Filipinos locally and globally.
Aside from functional food, LIC has introduced its brand-new home care insecticide called Green Home. It functions as an effective, safe, and odorless insect killer. Current brands in the industry are known to contain toxic substances, which are most likely ineffective and at the same time are a threat to our health.
These new products are marketed along with LIC’s bestsellers such as Vera Skin Soap Line and Verve G1. Besides the release of new products, LIC also has plan in expanding their physical branch.
Doc Angie always makes sure that their projects are safe and healthy. She adds that LIC products are two times better than the brands that we used to know. Though newbie in the industry, she hopes to introduce the products to more cities in the country.
Several locations have already been identified for future Trading Hub locations. These are Baliuag City in Bulacan, Olongapo City in Zambales, Parañaque City in Metro Manila, Dasmarinas City in Cavite, Lapu Lapu City in Cebu, and Tagbilaran City in Bohol.
More sites are being envisioned in the future as Leads International sought more clients in their growing product catalogue.
In just under two years, (LIC), the sales and marketing partner of Leads Agricultural Products Corporation, is making a firmer foothold in the Philippines as it plans to extend its product portfolio and eyes to open five new trading hubs located at major cities nationwide.
It plans to reach the same success level of its predecessor, which has gained 2B in collective sales and has emerged as one of the leaders in the industry that’s been dominated by global conglomerates in the country.